If you’re a founder who has survived 2020 and now an M&A is a pragmatic way forward for you, remember: ‘don’t sell cheap if you’re planning to run the company’. 

If you’re an acquirer, wisdom lies in not striking a cheap deal since you only get what you pay for. At a low bargain, you might get the company but not the founders’ loyalty. A company might not turn out to be as promising without the team leading it.

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